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06 September 2006

Should you be thinking smaller?

US trade magazine Editor and Publisher has an article by Steve Outing, riffing off the implications for the newspaper industry of the themes in ├╝bermarketer Seth Godin's new book "Small is the new big". He argues newspapers are such big business that, like any other big corporation, they have an inbuilt disadvantage when it comes to two-way communications. This could well get in the way as their audience get more used to getting their news via a potentially two-way medium. See: 'Small Should Be 'The New Big' for Newspapers and the Web'

Hat tip: Seth Godin (oh, did he mention he has a book out?)


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