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31 August 2005

Who's afraid of the big bad blog?

Worthwhile read from Silicon's Will Sturgeon on blogging's threat to established new media. He's not one of the starry-eyed evangelists of citizen journalism, and sees a world in which blogging not only complements online news, but is actually totally reliant on it for sources and for accountability. True, he says, these are testing times for new media brands, but this isn't the fault of blogging, which is one of the smaller of a host of seismic changes for the industry.

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