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11 January 2006

All the people, so many people...

Interesting topic for a NMK event next month. "Situations Pretty Vacant" is going to be looking at the shortage of skilled staff as the hyped second digital boom allegedly gets underway. It seems to be difficult to entice seasoned trad media staff over to the "new" side, possibly because of the lack of clear parallel roles in some cases, but also maybe because of the lack of career progression, particularly in smaller enterprises. Another suggestion is that the package offered just isn't good enough - something we've seen in some parts of the industry, where online staff seem to get much less respect, and in many cases less pay, than their trad counterparts, and crossing the divide is seen as a move away from 'proper journalism'. Anyway more on this from NMK here.

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