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17 October 2006

More media please!

Via the BBC, a survey showing hours of web use in Europe have for the first time overtaken hours of print media consumption.

Interestingly though, it's not a zero sum - the increase in online reading isn't necessarily denting overall print or TV consumption. At least not at the moment, the demographics for different media are skewed somewhat, with the young preferring the web and older people sticking with print.

1 Comments:

At 5:26 pm, Blogger Donnacha DeLong said...

LOL, seeing as I usually have the TV on when I'm online, and I'm probably far from the only one, it's unlikely to become a zero-sum game.

 

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