ADM 2008 – New Media news
This year's ADM came wrapped up a year of controversy for the union. The debate over Israel raged for a few months after ADM 2006, but for the new media sector, it was the Drogheda debate that's most important. The debate (if you can call what was often an ugly spat a debate) centred around
a deal at the Drogheda Independent in Ireland, which, amongst many other very positive issues, was the first time a newspaper chapel had agreed, in principle, to the possibility that print journalists might, at some point, take pictures.
But, let's come back to Drogheda later, because the biggest news for the new media sector came early in day one of ADM, right at the beginning of the second order paper on Finance and Recruitment. The New Media Industrial Council had proposed a motion to make recruitment in new media a priority with major investment in promotional materials and, most importantly, a mapping exercise to help branches find and identify potential members in the sector. The National Executive Council (NEC) submitted an amendment to broaden the motion and make recruitment a priority for all sectors of the union and, after a little bit of discussion to make sure the mapping exercise of the new media stayed in, it was passed overwhelmingly. So expect to see some results from that fairly soon.
But, back to Drogheda. Due to some overlong speeches, the planned running order of the conference got a bit messed up, but that ended up being for the best for the debate. The Drogheda debate, which had its own order paper, ended up coming before the general Wages, Payments and Conditions motions. As the latter included a motion on the Multimedia Commission Report, that could have become a debate on Drogheda. As it happened, though, there was a robust debate on the two main Drogheda motions themselves, leaving the WPC motions to mop up.
The first Drogheda motion was the more extreme one – calling for the resignation of the NEC's Emergency Committee (which would have led to chaos as the President, Vice-President and General Treasurer were all on the committee) and for the adoption a principle that all Chapel agreements be approved by a higher body. So much for Chapel power, eh? That motion was roundly defeated and so, thankfully, was the following motion, against which I spoke. That motion called for the return of a variation on the old point in the union's Working Practices about writers not normally taking photographs – a proposal I called regressive and out of touch with the reality faced by many of our members.
With those out of the way, the scene was set for Composite H, as it was called, which endorsed "
Shaping the Future", the Multimedia Commission's report and planned the way forward – protecting quality journalism online through negotiation on pay, conditions, health and safety and training. All these are, of course, hugely important for our sector and, if you haven't read the document, you should do so, it's easily accessible on the NUJ website (under Activists). The Commission, which features three members of NMIC, Gary Herman, Jemima Kiss and yours truly, is to continue its work on an ongoing basis with elections at the next ADM.
On top of this endorsement was the adoption of a new principle, which added a positive statement to the rejection of the regressive motions about Drogheda. ADM agreed that the NEC should "ensure demarcation rules do not prevent members from seizing the opportunities available to them." In other words, the union's highest body has recognised that multimedia journalism is increasingly the norm in our industry and that we can't let old ideas of who does what stand in the way of our members engaging completely in a multimedia world. For our sector, where, of course, multimedia working is the norm and always has been, this is great news and it will hopefully aid in the recruitment the union has made its priority for the year.
There were a couple more bits and pieces of relevance to our sector, one long-running issue, in particular, took a step forward – that of online branches. For a few years now, European branches or the Continental European Council have brought a motion calling for the rules to allow for branches that exist online only to help branches with geographically disparate members. Each time, it's been knocked back after a long (and sometimes humorous debate), despite regular support from NMIC. This year, though, the movers rejected a call for the issue to be remitted for consideration by the Structure Review and there was a debate. This year, though, the vote was won and the NEC is now obligated to bring a motion calling for a change in the rules to next year's ADM.
Finally, there's the question of the online future of The Journalist magazine. The NEC had put forward a couple of specific issues about the Journalist, such as restricting the number of print editions, but ADM voted instead for a review of the magazine and its relationship to the Campaigns and Communications office and rejected a number of the specific recommendations. So, that's one to watch over the next few months.
Labels: ADM, Drogheda, multimedia, new media, NMIC, nuj
Convergence - the final frontier
To the Emirates stadium today for a
government think-tank session on digital convergence. Today's - rather grandly titled "What is Convergence?" - is the first in a series of events where Whitehall will apparently attempt to piece together some sort of coherent government overview on the mysterious future of the digital world.
Many of the great and the good from the media, hi-tech industry and academia were in attendance, with representatives from the Beeb, ITV, Orange, AOL, Five, Channel 4, the CBI, Guardian, Newspaper Society, Sky, O2...etc
Andy Burnham MP, the recently appointed Secretary of State for Culture, Media and Sport kicked off proceedings with the usual Nu-Labour speak about the importance of "open markets", diversity and putting consumers in charge etc. According to Mr Burnham, it was important that the think tank wasn't just seen as "insiders talking to insiders" and stressed the importance of including young people in the debate.
A surreptitious glance round the room confirmed there was no-one there under the age of 30, so quite where the input of the "born digital" generation will come from is anybody’s guess, a point picked up by the platform.
Oh, and the findings of the think tank "might or might not" form part of new legislation...my guess is that it probably wont unless Murdoch wants some more favours.
First up in the panel session was the chief executive of Ofcom Ed Richards. He felt that the changes brought about by convergence will bring "disruption" - not only to the media industry but to consumers as the wider media tries to adapt to the digital future. Of course, most NUJ reps would argue that this has been going on across the media for years already, with many hard-working journalists trying to make the best of hair-brained and ill-thought-through schemes to move into the online world drawn up by starry-eyed bosses who don't fully understand the technology...
BBC Director General Mark Thompson spoke about the success of the new
iplayer application, with more than two million users since the launch on Christmas Day 2007. However, while evangelising about the brave new world, Thompson also defended radio broadcasting as being central to BBC output and also stressed the need for "outstanding content" as central to digital delivery...
Neil Berkett from Virgin Media told the group that, last Sunday, his broadband customers had downloaded the equivalent of 313 million MP3 tracks in data. Sunday is apparently the busiest day for downloads. (Thus confirming that most UK broadband users are now finally learning to switch off Last of the Summer Wine and instead go on You Tube to rerun that video of
Star Wars Kid...)
Marc Overton of Orange moaned about how relatively cheap fixed term broadband was for consumers in comparison to the actual cost of providing the service and support. Damn us savvy customers for going for the cheapest deals! Presumably Orange will either be upping their prices or pulling out of the broadband market. It could be the latter - as Marc predicted that, at an indeterminate point in the future, there would only be three broadband providers for the UK - most likely BT, Virgin and Sky...
He also, rather depressingly, spoke about the popularity of the
"Buff or Rough" feature on the Orange website as being one of their most popular developments. (Maybe they hadn't been around during the height of the
"Am I Hot Or Not" craze all those years ago...)
The most lucid contribution of the day came from Nick Bertolotti - Investment Fund Managing Director from Credit Suisse. He effectively said what we had all suspected - that the city was "scared of convergence" and that the UK was already "behind the curve". Brands were less important in the online sphere and the established large media companies were under threat from smaller companies, therefore threatening investment etc.
His advice to the media bosses? "Build up the brand. Build up the content side." Ironic that it should be the most overt profiteer on the platform that comes out with what the NUJ has been saying for years about media companies investing in good quality content...
The best contribution of the day came from the floor - Jackie Devereux of the
Community Media Association. She picked up on the theme that had come from the platform all morning - that the "individual" was key to the convergence debate. She challenged the notion that the "born digital" generation (anyone under 23) would forevermore be locked away alone in darkened rooms in front of a screen addicted to the net, noting that peoples priorities change as they get older and we don't all stay aged 16 for ever. Amen.
She also pointed out that just because we could now individualise our media consumption, this would not alter the fact that families would sit down and watch a TV show together...a refreshing antidote to the prevalent idea of the day that we would all become anti-social slaves to our handheld devices in years to come.
Finally exposing the elephant that had sat conspicuously in the corner all morning, Devereux made the most valid point of the day that the digital divide is still huge, with almost 50% of children at some inner city schools not having access to a computer at home, along with the scant availability of quality broadband services in poor areas...one for the powers that be to ponder as they attempt to make sense of the rapidly changing digital environment.
I managed to make the NUJ positions during the "break out" discussion group about the very real dangers facing existing media, particularly for local paper staff and freelances, because of the rush online and the need to train all journalists to work across platforms. I also banged the drum for quality content - and the need for all online news content to be managed and produced by experienced and trained professionals. Whether or not these points are taken into the "final cut", remains to be seen.
Labels: convergence, journalism, journalists, multimedia, national union of journalists
NUJ publishes multimedia report
The long-awaited report of the NUJ's Commission on Multimedia Working, established to investigate the implications of media convergence, has found widespread concern about the impact of new media working on journalistic standards. Three members of the Commission are also members of the union's New Media Industrial Council.
The report, called Shaping the Future, follows months of consultation with journalists working across the industry. It finds that the significant sums that have been spent on new technology haven't been matched by investment in journalism.
The document welcomes the possibilities offered by the internet and media convergence, highlighting their potential to engage new audiences in lively and high quality journalism. However, it also finds that many journalists are worried about the impact they will have on their professional standards.
The report includes numerous examples provided by journalists dealing with these technologies everyday. Trends include demands to produce more content for more outlets without the provision of any extra journalistic resources, which is often felt to have a detrimental effect on quality.
Read the report on the NUJ's redesigned website. Labels: internet, journalism, journalists, multimedia, national union of journalists, nuj, stand up for journalism
Multi-media Commission take-off
Last Saturday (5 May), the NUJ launched its Commission on Multi-Media Working with a one-day event at the Headland House HQ in London. There was testimony from people in all sectors of the union, national and regional newspapers, the BBC, the Irish Times website (the first newspaper to go online in the UK and Ireland way back in '94), yours truly for the NEC and NMIC Chair Jemima Kiss addressing the positive sides of new media.
The event presented a snap-shot of the situation the Commission is tasked with drawing together in a major report, due in four months. NMIC is well represented on the Commission, with Jemima, Gary Herman and me along with Helen Mulholland from the Guardian and Paula Dear from the BBC adding more online experience.
Read more:
http://www.nuj.org.uk/inner.php?docid=1740Labels: journalism, journalists, multimedia, newspapers, NMIC, nuj, online, web
